When developing the package design for Lunchables Fresh, we pulled the illustration and "minis" (the children playing with and around the food) from the core Lunchables pack; and we differentiated with these same elements. Rather than the background depicting a playful, childhood scene, the Lunchables Fresh backgrounds illustrate the places that the fruits come from and are grown in. The minis on core pack play on the food, but with Lunchables Fresh, the minis play with the fruit or with objects that can be found on the fruit's farm (rather than a playground). The color palette was developed to fit within the Lunchables brand while illustrating the freshness of the food. And we picked a typeface that feels like it can be found at a farmer's market to meld childhood whimsy with wholesome, fresh produce.